What bourbon was first mass marketed as "Single Barrel" in 1984?

Blanton's Bourbon is notable for being the first bourbon to be mass marketed under the label "Single Barrel," a term that emphasizes the uniqueness and quality of whiskey drawn from a single aging barrel. This innovative approach began in 1984 and set a precedent for other brands to follow.

The significance of Blanton's lies not only in its pioneering status but also in its rich flavor profile and craftsmanship, which have garnered it a loyal following among bourbon enthusiasts. The single-barrel concept allows for variation in flavor with each bottle, reflecting the characteristics of that specific barrel, which enhances the overall bourbon experience.

Understanding this historical context is important for appreciating the evolution of bourbon marketing and the significance of bourbon offerings that are presented as single barrel selections.